Choose compassion over fashion and pledge never to buy real fur
Every year millions of animals are bred, incarcerated, neglected, exploited and slaughtered for their fur.
Every year thousands of gallons of toxic waste from fur production are released into the natural environment, polluting nature and killing wildlife.
We need you to add your voice and make a pledge to live a Fur-Free Life.
China is the biggest producer, exporter and importer of fur in the world. The majority of fur on the high streets in Europe, the US and Australia comes from China, but Europe and North America also produce a lot of fur.
There are no animal protection laws in China, which means fur producers can use cheap methods with very poor welfare standards through the whole production process. Low costs mean big profits.
You can read more about our Fur-Free and Sustainable Fashion events in Shanghai this year, and discover which big names in fashion also made a pledge to go fur-free.